Target Audience

The field research and conversations with shopkeepers, customers, a few friends and family has made me realize that the audience I will be aiming for would be college students, young professionals, tech savvy people mainly in their early 40's; basically anyone and everyone belonging to the IPod generation. By the IPod generation I mean people who belong to the time when the Ipod was first released and the ones born during or post the release. This is because they tend to have the flair or aptitude to understand technology and its features better than their older generations. Besides, they can easily adapt to change, do appreciate innovation and prefer products with a certain sense of dynamism.

I am not sure if this makes sense. Worth pondering over though.

Maybe building personas would make more sense?